The Three Types of Interview Questions — And Why You Should Prepare for All of Them

By |2026-02-18T06:42:42+00:00February 18th, 2026|Categories: Job Search, Personal Branding, Personal Development, Professional Development|

Most people prepare for interviews by rehearsing behavioural stories. These “Tell me about a time when…” questions still matter, but they’re only one part of the picture. In reality, strong interviewers use three broad types of questions, each designed to uncover a different dimension of capability: behaviour, approach, and insight. Understanding these three categories helps [...]

The Rosenthal Effect: The Quiet Force Shaping Performance, Culture and Leadership

By |2026-01-20T07:15:11+00:00January 20th, 2026|Categories: Leadership, Personal Branding, Personal Development, Professional Development|

Most leaders spend a lot of time thinking about capability: skills, systems, structures, KPIs. But one of the most powerful forces shaping performance isn’t a process at all — it’s the leader’s expectations. This is the Rosenthal Effect, also known as the Pygmalion Effect: the idea that people tend to rise (or fall) to the [...]

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Your Brand Isn’t What You Do — It’s What You Deliver

By |2026-01-20T07:15:11+00:00January 20th, 2026|Categories: Personal Branding, Personal Development, Professional Development, Virtual Branding|

Ask someone what their personal brand is and the answer is often a job title. “I’m a project manager.” “I’m a lawyer.” “I’m a consultant.” That’s understandable—but it misses the point. What you do is not your brand. Your brand is the outcomes you consistently create, regardless of role, industry, or context. Jobs change. Titles [...]

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Don’t Let Ego Get in the Way of Getting Help

By |2025-08-20T06:48:42+00:00July 16th, 2025|Categories: Ahead of the Curve, Job Search, Personal Branding, Personal Development, Professional Development|

Let’s call it like it is: losing your job sucks. Redundancy often feels personal, even when you’re told it isn’t. The rug gets pulled out, the security disappears, and your brain starts doing loops. Why me? What did I do wrong? Who made the call? Some people get angry. Others go quiet. But a common [...]

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A Letter for Job Seekers

By |2025-06-25T06:14:38+00:00June 25th, 2025|Categories: Job Search, Personal Branding, Personal Development|

Dear Job Seeker, The hiring process is a strategic game, and understanding how recruiters think can give you the winning edge. Every time a recruiter looks to fill a role—whether internally or externally—they go through three distinct phases before making a final decision. Knowing how to navigate each phase effectively can significantly increase your chances [...]

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The Power of Networking: Your Most Valuable Career Asset

By |2025-06-25T06:14:40+00:00June 25th, 2025|Categories: Job Search, Personal Branding, Personal Development, Social Media, Virtual Branding|

After 30 years in personal and business marketing, I can confidently say that the single most important factor in success is the strength of your network. Whether you're changing careers, building a business, or seeking new opportunities, your ability to connect with people is far more critical than having a perfect resume, an optimised LinkedIn [...]

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Avoiding Relevance Deprivation Syndrome: A Call to Action for HR and Individuals Approaching Retirement

By |2025-06-25T06:14:41+00:00June 17th, 2025|Categories: Ageing Workforce, Ahead of the Curve, Company, Mental Wellbeing, Personal Branding|

As people near the end of their careers, many imagine retirement as the golden reward — a time of freedom, leisure, and personal choice. But for a surprising number of retirees, something unexpected and unsettling creeps in: a lingering sense of being left behind, overlooked, or no longer needed. This feeling has a name — [...]

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The other side of Outplacement

By |2024-04-03T02:48:11+00:00April 3rd, 2024|Categories: Coaching, Company, Personal Branding, Personal Development|

As one of Western Australians leading companies providing outplacement and career transition support to many local and national companies, we see both sides of the story.  If there is one complaint that most people have, when their role is made redundant, it’s not that it wasn’t necessary for the company to make that hard decision, [...]

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Leadership as a Transferable Skill

By |2023-08-10T05:58:16+00:00August 10th, 2023|Categories: Ahead of the Curve, Leadership, Personal Branding, Personal Development, Professional Development, Uncategorized|

In today's dynamic and fast-paced world, the need for effective leadership is more crucial than ever before. Leadership, as a transferable skill, has the power to transcend industries and fields, enabling individuals to drive change and promote safety. While management focuses on maintaining processes and ensuring efficiency, leadership takes a broader approach, inspiring teams, fostering [...]

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Changing Careers? Here’s The 7 Things You Need To Consider

By |2023-06-22T02:54:51+00:00June 22nd, 2023|Categories: Job Search, Personal Branding, Personal Development, Professional Development, Uncategorized|

In my mid 30’s, I decided to make a significant career change, completely changing direction, almost starting again from the bottom in a new industry. It was an exhilarating but challenging decision. Whether you're feeling unfulfilled in your current profession or seeking new opportunities, making a successful transition requires careful consideration and planning. Switching careers can [...]

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