Ask someone what their personal brand is and the answer is often a job title. “I’m a project manager.” “I’m a lawyer.” “I’m a consultant.” That’s understandable—but it misses the point. What you do is not your brand. Your brand is the outcomes you consistently create, regardless of role, industry, or context. Jobs change. Titles [...]
After 30 years in personal and business marketing, I can confidently say that the single most important factor in success is the strength of your network. Whether you're changing careers, building a business, or seeking new opportunities, your ability to connect with people is far more critical than having a perfect resume, an optimised LinkedIn [...]
Many times, I am asked ‘what are the key things I can do to take control of my own career’? It is an interesting question and like anything there are several view on it. I like to look at things from two points of view, technical and behavioural. Technically the things you can do to [...]
There was a time when I knew every single person that I was connected to on LinkedIn personally. I still know about 80% or more. As an experienced coach and the daughter of a master networker, I fully understand and actively promote the importance of connecting and networking. I was raised on the concept and [...]
We are now well and truly living in a world where technology has helped facilitate a platform for our personal presence to be available across the globe. So it's now more imperative than ever to ensure we are portraying ourselves in a positive light from every aspect, digitally speaking. If we're thinking of our career, [...]
Dr Susan Roberts says: